Whello A.I.
Product
Whello A.I.
Involvement
UI/UX Design
Design System
Product design
Whello A.I. is a next-generation AI marketing platform that combines intelligent automation with strategic human insight to plan, create, and optimize content, marketing goals, and digital growth for ambitious brands.
I was responsible for everything design related of the Whello A.I. platform — from early concept to development-ready execution. This included defining the overall product structure, designing user flows, shaping functional modules and translating complex logic into an intuitive experience that guides users through planning, creating and optimizing their marketing activities.
Collaboration
Throughout the process, I worked closely with a multidisciplinary team including marketers, the founder (also a marketing strategist), sales specialists and developers. Together, we aligned product logic, business goals and technical feasibility to ensure the platform supports real-world marketing workflows.
A quick glance at the platform
